Love Local Day is one of a number of ShopAppy initiatives to help businesses and communities in these challenging times.
Successfully running for the past 5 years, with over 4000 nominations last year, in 2023, it is even more important to share the local love.
ShopAppy wants to help towns and cities across the UK celebrate all of the incredible local businesses, high streets and markets, and champion them by encouraging consumers to spend with them. We do this by asking communities to nominate their most loved local businesses and asking them to nominate them by 14th February. We support that with a love local campaign, local media and incentivising people to make a nomination.
Valentine's Day is traditionally a time when we look for that unique card, gift, or somewhere to go on a date and often the places we have nearby can give us all the advice, inspiration and solutions we need. Valentine's Day is a retail highpoint, growing steadily each year and reaching a staggering £1bn last year in the UK- so it's a good opportunity to help ensure that spending stays local by reminding customers about local businesses.
So whether you love the romance of it all or not, the 14th February provides the perfect opportunity to remind consumers to appreciate their local businesses and to use them at this peak retail time.
When you register to get access to brand materials, your information will also be added to general marketing activities, so your area can benefit from the Love Local Day promotional activities done nationally and by towns and cities across the UK. Together we are stronger.
If you have any questions about the campaign or about ShopAppy.com or ShopLocalOnline.org then please email us
on nayaab@shopappy.com
Closing date for nominations is 14th February 2023.